Resume Library
Registration & apply
Improved Interaction
Business Challenge
Market Context
RL operates in a competitive job-search market targeting job seekers in the USA, aged 22–45, ranging from recent graduates to mid-career professionals. A smooth registration and job application process is critical for attracting and retaining users, especially in a digital-first landscape where 50% of users access the platform via mobile.
Revenue Impact
High drop-off rates during registration and application were contributing to reduced user engagement, lower job application completion rates, and ultimately lost revenue opportunities from employers seeking candidates.
User Pain Points
Confusing navigation on both desktop and mobile devices.
Frustrating error handling, such as unclear validation messages for required fields.
Time-consuming resume upload and form completion processes.
Cost of Problems
Decreased user trust and satisfaction, limiting platform referrals.
Increased support costs due to users seeking help with errors.
Lower conversion rates, impacting revenue from job postings.
Strategic Approach
Research Insights
User Testing Methodology: Conducted remote usability testing with 8 participants (50% desktop, 50% mobile).
Metrics Measured: Completion rate, time on task, error rate, drop-off points, and qualitative user feedback.
Key Findings:
Navigation issues stemmed from inconsistent placement of the registration button on mobile.
Users were frustrated by unclear error messages when fields were incomplete.
Resume upload lacked real-time feedback, leading users to assume uploads failed.
Solution Framework
Simplify Navigation: Make registration buttons consistently visible across devices.
Enhance Error Handling: Implement clear validation messages and real-time feedback for all form fields.
Streamline Resume Upload: Provide visual progress indicators during uploads and allow drag-and-drop functionality.
Optimise Mobile UX: Design a responsive layout tailored to smaller screens.
Decision Criteria
Prioritise fixes that would yield the highest reduction in drop-off rates.
Ensure implementation was cost-effective and completed within the 4-week timeline.
Implementation Plan
Conduct design audits to align with research findings.
Prototype and test solutions with users.
Roll out iterative updates, starting with mobile optimisations.
Measurable Results
Revenue Increase
Post-implementation, RL observed a 25% increase in successful job applications, driving higher employer engagement and revenue.
User Metrics
Registration completion rate improved by 35%.
Average time to complete registration reduced from 4 minutes to 2.5 minutes.
Error occurrence rate dropped by 40% due to clearer validation messages.— Quote Source
Performance Data
Mobile Success Rate: Achieved parity with desktop, increasing mobile registrations by 30%.
User Satisfaction: Post-test surveys showed a 20% increase in user satisfaction scores.
Testimonials
"The new registration process feels seamless. I signed up and applied for a job in minutes"
Candidate
"Our applicant pool has grown significantly, especially on mobile. We’re thrilled with the results."
Employer Partner
Visual Evolution
Before/After
Before: The registration button was inconsistently placed, hidden within menus on mobile.
After: Prominent, fixed CTA buttons on all pages improved discoverability.
Key Iterations
Iteration 1: A/B tested error messages for clarity; users preferred concise, actionable prompts.
Iteration 2: Added visual indicators for resume upload; error rate dropped by 50%.
Final Solution
A responsive, intuitive registration flow featuring:
Streamlined navigation and form design.
Clear progress indicators and error handling.
Optimised user experience across devices.
Why This Worked
Directly addressed user pain points that impacted revenue and engagement.
Shows Strategic Thinking: Mapped out a clear framework from research insights to implementation.
Proves Real-World Impact: Delivered measurable improvements in key metrics, justifying the investment.
Justifies Investment: Demonstrated ROI with increased applications, user satisfaction, and employer revenue.