While I primarily design complex digital products, I still enjoy the craft of web and graphic design. Proficient in iOS and Android UI principles, I emphasise user journey maps and a data-driven approach to align user needs with business requirements.

Additionally, I have built and led design teams, introduced workflows to ensure quality, and created systems—such as design guidelines, design systems (that include complex component libraries), and documentation—that support successful design at scale.

My deep knowledge of information design, architecture, gestalt principles, and user psychology enhances my ability to create effective user experiences.