Dynamic Search Functionality
Market Context:
Users expect seamless search functionality on mobile platforms. Any difficulty in adjusting search criteria led to frustration and reduced engagement.
Revenue Impact:
The inability of users to easily refine searches decreases the number of applications submitted
User Pain Points:
Users were unable to edit search criteria after the initial search. They had to navigate back to the search icon to modify their criteria or back to the home page.
Cost of Problems:
Increased user drop-off rates
Reduced number of searches per session
Fewer applications were submitted
Strategic Approach
Research Insights:
User testing indicated that an always-visible search bar would improve their experience and encourage further interactions.
Solution Framework:
Introduce a persistent search bar accessible on every page.
Add context-specific filters to refine search results dynamically.
Decision Criteria:
Must address user pain points directly.
Align with business objectives to increase applications and reduce drop-offs.
Scalable and maintainable for future iterations.
Implementation Plan:
Conduct usability testing to validate the new design.
Developed and tested prototypes with dynamic filtering capabilities.
Roll out the solution incrementally and monitor performance metrics.
Visual Evolution
Before:
Search bar limited to the homepage
Static search experience requiring users to return to the homepage to modify criteria
After:
The search bar is visible on all pages
Filters tailored to refine results
Key Iterations:
Initial prototype with basic functionality
Feedback-based improvements, including enhanced filter options and responsive design adjustments
Final implementation
Decision Points:
Ensuring a balance between visibility and real estate on mobile.
Prioritising speed and usability to prevent performance trade-offs
Final Solution
Why This Works:
Aligns with business goals by increasing application rates and user engagement.
Demonstrates strategic thinking through user-centric design
Delivers measurable impact, justifying the investment
Implementation Steps:
Conducted a comprehensive audit of existing search functionality
Reorganised search-related case studies to highlight user pain points and improvements
Integrated key metrics and performance data to validate success.
Included client feedback to emphasise real-world impact.
This project underscores the value of user-centered design and its direct impact on achieving business objectives, providing a framework for future enhancements to mobile functionality.
Measurable results
Revenue Increase: Improved job application rates directly contributed to increased revenue from job postings.
User Metrics:
15% increase in the number of searches per session
20% reduction in drop-off rates on search results pages
10% increase in completed job applications
Performance Data: Higher engagement levels were observed across all user segments