I specialise in creating mobile applications, with skills in wire-framing, UX and UI Flow, prototyping, and user-centered design.

My commitment to excellence extends to a data-driven approach, aligning user needs with business requirements. Grounded in a deep knowledge of iOS and Android UI principles, information design, gestalt principles, and user psychology.

I lead design teams from the front (if I am not creating I feel the need to), establishing design guidelines, and implementing new design systems but always with an eye for accessibility.

I conduct user research and prioritise design features based on user needs and business goals, resulting in increased user engagement validated through measurable metrics.