Fractional Head of UX/CX based in London, UK

Fix your product before your users leave. For early-stage startups. 25+ years of real business, real design, and real people experience.

I’m a seasoned business owner, designer, and people-first strategist who helps early-stage founders transform clunky UX and leaky journeys into seamless, human, high-converting experiences.

I work freelance, hands-on, and only where I can make a difference fast. If you're losing users, stuck in feedback loops, or embarrassed by your onboarding flow, I'm here to fix it.

Want your UX to actually work for your users and your business?
Let’s talk. No pressure, no jargon, just action.

What I Do

UX & CX Audits
Find and fix what's making users drop off, bounce, or get confused.
Onboarding & Activation Design
Build trust and momentum fast.
Product & User Journey Strategy
Turn chaos into clarity with focused journeys.
Team Mentorship
Support and guide junior or non-design teams.
Customer Feedback Systems
Set up real, actionable voice-of-the-user flows.

Who I Help

Early-stage startups who need to level up UX fast
Founders stuck between product chaos and customer churn
Teams with friction, fatigue, or no design leadership
Businesses burning money on ads but losing users on arrival

Why Me

I’ve run businesses. I’ve led design. I’ve pitched, sold, mentored, rebuilt, and recovered products and people. I’m not here to wow just with shiny deck (I do have those though, phew). I’m here to help you build a product your users understand, trust, and love to use.

Case Studies

Clearer communication

Solving the challenges faced by the users of our app and their understanding of how a job application is progressing

App design & build

An adaptive and scalable app built from scratch

Interface improvements

Showing users that long-term assignments can be viable working opportunities

Registration & application

A smooth registration and job application process is critical for attracting and retaining users

Visible search criteria

Improving search functionality on mobile platforms

Bounce rate reduction

Transforming high homepage bounce rates and low user engagement to allow for conversion and growth

Portfolio- older work

From Depeche Mode to the House of the Mouse,
a short overview of previous exciting projects.

User experience (UX) design, process flow, prototyping, user research, interaction design, usability testing, information architecture, and user interface (UI) design.

  • While I primarily design complex digital products, I still enjoy the craft of web and graphic design. Proficient in iOS and Android UI principles, I emphasise user journey maps and a data-driven approach to align user needs with business requirements.

    Additionally, I have built and led design teams, introduced workflows to ensure quality, and created systems—such as design guidelines, design systems (that include complex component libraries), and documentation—that support successful design at scale.

    My deep knowledge of information design, architecture, gestalt principles, and user psychology enhances my ability to create effective user experiences.