I’m a UX designer and product thinker with 15+ years of turning messy, complex challenges into clear, human-centred solutions.
I specialise in decision-led design, working across teams and disciplines to shape products that balance business outcomes with real human needs.
I thrive in ambiguity, think in systems, and bring a unique perspective to every problem I solve.

From full-stack chaos to product clarity, this is the path I took, what I learned, and why I left some things behind.

Design isn't just deliverables, it's instinct, logic, and lived experience. I approach problems and make them make sense.

The work, the why, and the outcomes. These aren’t just highlights, they’re real decisions with results I stand by.

I asked some brilliant humans what it’s like to work with me. (Spoiler: they didn’t just say “nice.”). Email me for access.

The weird, the warm, and the wiring that makes me me. A few things you won’t find on a LinkedIn page.

Like what you see? Want to make something together? Here’s how to get in touch. Low pressure, high curiosity.